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In the run up to Christmas and the New Year, we’re all making sure we have bought all our presents, sent out our Christmas cards and preparing for the all mighty Christmas food shop. But at this time of the year, engagements are also being planned. That’s right, many believe that the festive season is the best time to propose.

New research conducted by vintage jewellery specialists William May has uncovered exactly how British people feel about proposals during the festive period.


Half of people believe New Year’s Eve is the best day to propose:

How can you make it a day to remember?



New Year’s Eve proved to be the winner, with almost half of people (48%) choosing it as their favourite day for a proposal.

Nearly a quarter (24%) of people selected Christmas Eve, with the 25th itself coming next in the list with 23% out the vote.

What women want… And what men want

There are bound to be different opinions between the sexes. Both men and women agreed on December 31st; 47% of women agreed it was their favourite day with 49% of men stating the same.

However, opinions proved to differ when other days were added to the equation. Women proved to be more favourable towards Christmas Eve (29% as opposed to 20% of men). On the other hand, one in four men (25%) selected Christmas Day compared to 19% of women.

Depending on who is doing the proposing, you may need to do some research before making any concrete plans. Consider what your partner prefers and give them a day they’ll truly remember. Does opinion change with age?

The nation was united across the generations when it came to their favourite proposal day. New Year’s Eve was the top choice throughout all age groups, with as many as 57% showing support in the 55 – 64 year old category.

But it seems that opinions do start to change when other days are taken into account. An average of 25% of those aged 18 – 34 years old placed Christmas Day as their second favourite proposal option.

This was at odds with the choices made by older age groups; an average of 27% of those aged between 35 and 65+ years old rated December 24th as their second favourite day.

Once you’ve chosen the day that you’re going to drop to one knee, then it’s time to pick the ring. But how can you be sure that you’re choosing one that your other half will adore?

If you’re looking for some help, William May has put together an Ultimate Guide to Picking the Perfect Christmas Engagement Ring. In here you will discover everything you need to know about surprising the one you care about most with a gorgeous ring.

Nick Withington, Managing Director of William May, commented:

“If you’re planning to propose, then picking the ring you’re going to do it with is the most important decision. You can convey so much in a ring; it stands for who they are as a person, so don’t be afraid to really go for something different if that’s what suits them.

“You only get to propose to your partner once, so make sure everything is perfect and that all the right elements are there. There’s a true art to picking the ring. Our guide calls on the experts to help you create a moment that they’ll treasure forever.”


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