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Lucozade Energy launches Reduced Sugar Cloudy Lemonade

New flavour brings a whole new world of ‘zing’ with half the sugar

Lucozade Energy is bringing a new world of ‘zing’ to the nation’s palate with the addition of the innovative Reduced Sugar Cloudy Lemonade flavour to its ever-growing portfolio.

Powered by glucose, for that moment when you need it most, Reduced Sugar Cloudy Lemonade delivers a great taste that packs an energetic punch, but also appeals to health conscious soft drink fans looking to reduce sugar in their diet. Perfect for this time of the year!

With half the sugar, Reduced Sugar Cloudy Lemonade reinforces the brand’s commitment to providing a broad variety of beverages – helping consumers to make positive and balanced refreshment choices. Making this the perfect pick me up during the cold, dark winter days, and still being conscience how much sugar we consume just before Christmas!

Corrine Hopwood, Lucozade Marketing Director, said: Following strong public demand from our fans to bring a lemon flavour back to our range and a growing desire amongst consumers for reduced sugar beverage variants, we’ve been working hard to create a new product that delivers on great taste but with half the sugar. “We’re really excited to be launching Reduced Sugar Cloudy Lemonade to market and are excited to be continuing to explore new ways to deliver more great-tasting drinks that meet consumer needs and preferences.”

Lucozade Energy Reduced Sugar Cloudy Lemonade is available in 1 litre £1.99, 6 x 380ml multipack £3.85, 500ml £1.15 and a 380ml 99p serves

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