New ‘Fashionisto’ Ken dolls reflect real men
So we’ve seen the new range of ‘Fashionista’ Barbies released by Mattel, featuring curvy, tall and petite shapes plus assorted skin tones, eye colours and hair textures, so Barbie is more relatable to real figures and people.
So I suppose it was only a matter of time before people wanted the same of Ken. Twitter users demanded to see Ken’s matching makeover, so fashion shopping site Lyst decided to bring body-positive Ken to life, embracing a more realistic version of manhood in 2016.
Lyst’s ‘Fashionisto’ Ken line-up includes Beach DadBod Ken, Bearded Hipster Ken, and Balding Ken, alongside black, Asian and petite Kens.
Image Credit @Lyst @jamiephillipstv
To dress the new figures, the team at Lyst looked at the most popular fashion products purchased by men during the last year, taking into account sizing data for the global menswear market. The new Ken dolls reflect modern man’s real appearance, plus real fashion tastes.
Lyst data also showed that on average men are now spending £56 more than women per fashion purchase, making Ken’s wardrobe worth about 27% more than Barbie’s.
All of the pieces worn by the new figures are shoppable on Lyst.com www.lyst.co.uk
Launched in London in 2010, Lyst connects millions of shoppers globally with over 11,000 designers and stores, from Burberry, Valentino, Alexander McQueen and J.Crew to Lane Crawford, Saks Fifth Avenue, Harrods and Neiman Marcus