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It still amazes me that in this day and age, so many cosmetic companies still test their cosmetics on animals. With so many big brands still on the list of animal testing, in my opinion there is no excuse for it. There are of course brands that are cruelty-free and with so many readily available alternatives, unfortunately this is a still is a real heartbreaking issue.

Well thanks to angels such as Naturewatch Foundation, you can shop cruelty-free cosmetics without having to part with your life savings! Naturewatch Foundation is a registered charity that has been speaking out on behalf of animals for over 25 years by:

  • Campaigning peacefully against animal abuse
  • Lobbying to improve animal protection legislation
  • Raising awareness through education
  • Supporting the World Animal Day movement to raise the status of animals around the globe


They believe, and we agree, through making informed choices, you can use your purchasing power to support companies that are committed to using cruelty-free ingredients.

The cruelty-free revolution starts with every purchase you make!​ ​Visit for more information.


You have to watch a new campaign film they’ve released. It’s a light, funny, film addressing a serious animal welfare issue, featuring wildlife expert Anneka Svenska, cult actress Rula Lenska, comedian Jake Yapp and model Daryna Milgevska, along with top hairdresser Daniel Field and make-up artist to the stars, Alexa Riva Ravina. You can watch it here


They also have some great fact sheets that serve as fantastic infographics for those of you who would like to know more, and some facts for those who thought they already knew pretty much all the facts, check them out below;



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